Interiors by Element transform contemporary urban interiors with abstract, fantastical images of the natural world

frequently asked questions

how long have you been in business?

I have been designing patterns and interior products since my MA in Textile Design in 2010, and have been building the brand slowly and steadily ever since. I balance the business with my work as a graphic and web/UI designer.

aren't bespoke products really expensive?

As an independent designer I am able to keep overheads for custom design work quite low and pass on the savings to my customers.

where are your rugs made?

I work with an experienced UK-based importer who manufactures the rugs in Turkey. Working with established external manufacturers ensures all orders are processed smoothly and allows me to focus on what I do best - design!

how thick are the rugs?

The standard thickness of the rugs is 15-20mm, which makes for a lovely, luxurious thick pile. However, we can also create thinner rugs on request (down to 1cm thickness) and loop pile rugs for situations where furniture is placed on top of the rug.

what are the rugs made of?

All of my rugs are made of 100% high-quality New Zealand wool, for a lasting product that will stand the test of time.

how long does delivery take?

The standard lead time for rugs shipped to the UK is 7-9 weeks, and I advise adding a week or two for international orders as shipping and customs can be unpredictable. It may seem like a long time to wait but remember that we are creating a high-quality product that you will use and enjoy for years to come based on your exact specifications.

where are you based? where can i see your products?

I work out of my home studio in Hertfordshire, UK. I do not currently have a showroom but I do exhibit at various UK-based trade shows from time to time - sign up to my newsletter to be notified where/when I will next be exhibiting. I am also happy to meet UK-based clients at your convenience to review samples and designs - contact me at to set up an appointment.

If you just want to check the colours of a particular rug design I will be happy to send you the wool samples in the post (UK-based). If you are able to return them when you are done so that I can re-use them it is much appreciated.

are you planning to offer any other products in the future?

I am not currently planning on offering any other product categories in the near future. If you have something specific in mind, I would encourage you to commission me to create a pattern just for you for a different product or use.

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