welcome back to interiors by element

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Wow, it has been a long time since my last post! Truth be told, I needed a little break to figure out a direction for the future. Running a design business has probably been 100 times harder than I imagined when I first conceived of the idea for my brand all those years ago. Marketing, trade shows, samples etc. all cost loads of money that you don’t have when starting out, and getting your name out there is very difficult in a saturated market. However, although I have worn many different designer hats over the years, for me nothing can replace the joy and satisfaction of seeing a brand and style that is yours and yours alone come to life and be enjoyed by other people, and that is what ultimately drives me to keep going in some form or another no matter what.

I have learned a few things along the way which will shape the future direction of Interiors by Element:

  1. I love working with customers (and their interior designers) 1-1 to design their dream space, rather than just sending off orders and not having any idea where they ended up or what happened to them. For this reason, I plan to focus my business a lot more on bespoke orders in the near future. You can see previous projects I have worked on here.

  2. I love drawing and designing, not dealing with technical production and delivery issues. I’m going to put on hold any plans to break into new product categories for now, and focus instead on partnerships and commissions with other companies who are a lot better at dealing with that other stuff than me. You can find out more about how to commission me here.

  3. I am no longer offering wallpaper. I have found it to be a very saturated market, and despite this, bold, graphic feature walls are only being used very sparingly (or not at all) by most of my customers.

  4. I will still be offering my existing rug designs, and any new rug designs I create will be focused on round rugs and runners. These have had a great response and I feel like my customers are finding a lack of options in the market for these unusually shaped designs. During my hiatus I have worked on some new round rugs and runners which have already been added to the website.

Finally, I’d like to spend more time sharing the journey of building a small design business on social media. It is tempting to pretend that everything is awesome all the time (it can feel like it is for everyone else!), but I have learned that it is the real people behind independent businesses that truly make them special.

posted on 2019 / 05 / 28

new hallway runners for the new year

2018 is here, and the New Year is a perfect time for revamping and updating in a variety of areas, including in the spaces you use and inhabit every day. The hallway is an often-overlooked area of the home, and one that can be quite difficult to decorate. However, it is a place you pass through and look at frequently, and the right rug here can really make a difference in tying the whole decor scheme of your home together. A high-quality hand-tufted wool rug is a great choice for a high traffic area such as a hallway, as its durability is able to withstand the pressures of modern family life for years to come.

I began offering hallway runners as part of my rug collection early last year, and due to lots of interest and requests for custom designs, I have recently expanded my collection with the three new designs below - read on to discover the inspiration behind the new designs.

prism hallway runner

This striking triangular crystal structure that I came across at the Natural History Museum a few years ago was the inspiration behind both the Prism rectangular rug and Prism hallway runner. The sunburst motif gives both of these designs a subtle 1920s/Art Deco feel which would work beautifully paired with metallic furniture or decorative accessories.

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layers hallway runner

Cutting into a seemingly ordinary piece of rock often reveals a beautiful, irregular striped pattern of all the different layers of sediment that have built up over the years, and this was the inspiration behind my Layers hallway runner. The striking, angular graphic pattern and bright colourways make this the ideal hallway runner to tie together a retro-inspired home decor scheme.

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gorge hallway runner

As a (somewhat) avid walker, I spend a lot of time poring over Ordnance Survey maps. The elegant, undulating curve of a topographic map or river when viewed from above inspired both the Gorge rectangular rug and the Gorge hallway runner. Either of these rugs would sit beautifully in a modern, eclectic family home with a light, airy colour scheme and lots of natural light. Perfect for those who love a bit of ombré (myself included).

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You can see all of my hallway runngers on my website here. And remember, if you need a slightly different size or colourway of something it can easily be done - just contact me with your request.

posted on 2018 / 01 / 24

this christmas, choose a gift that will last for years to come

This Christmas, skip the trinkets that won’t hold your attention past New Year’s Eve. Go for a lasting product that will stand the test of time instead, and give yourself and your family the gift of an improved, newly-decorated living space.

Place your order today, and enjoy Christmas with the knowledge that your new bespoke rug will be arriving in the New Year to give you and your home a fresh start.

Here is a Christmassy selection of rugs and wallpaper to to inspire you…

ravishing reds

Not for the faint-hearted, red is a colour that is guaranteed to be the talking point of your interior - one that will make a statement into the New Year and beyond. Channel the colour of the season with these bright and beautiful red rugs, all three of which would look equally stunning paired with light or dark furniture and accessories.

Pictured from left to right: Burst round rug in Blush, Palm frond rug in rust and Camellia rug in blush

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earthy greens

Winter or summer, the interiors world cannot get enough of green these days - it seems we are all yearning to rediscover our connection with nature through the spaces use and live in every day. Evoke the great outdoors with these calming green designs, which will continue to look bright and fresh in your interior space come Spring.

Pictured from left to right: Parcel wallpaper in Forest, Geode round rug in Forest and Frond rug in Forest

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luxurious gold

Add warmth to your living space with these luxurious chocolate-brown rugs with eye-catching pops of rich gold and yellow. Pair with on-trend metallic furniture or accessories to complete the look - a stylish look no matter what the season.

Pictured from left to right: Harvest hallway runner in Earth, Sediment rug in Chocolate and Pond Life Round Rug in Earth.

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You can see all of the designs above and more on my website here. And remember, if you need a slightly different size or colourway of something it can easily be done - just contact me with your request.

posted on 2017 / 11 / 15

new colourful, modern round rugs from interiors by element

One of the things I heard from several of you at the London Design Fair last month was that you struggle to find stylish, original round rug designs, and when I think about it, I can’t think of many people that make nice round rugs either! I’ve heard you loud and clear, and have decided to launch three additional new round rug designs online this month, ahead of my usual launch schedule.

Rather than creating a new collection for the new round rug designs, I have decided to revisit some of my past sources of inspiration and add to my current collections instead. It is always fascinating to re-visit old designs and inspirations with fresh eyes - it really makes you notice and appreciate how much you have grown as a designer.

Read on to discover the three new round rug designs and the inspirations behind them.

burst - statement floral round rug

A new addition to the Floral Explosion rug collection, the Burst round rug was inspired by a type of Dahlia called the ‘Cactus Dahlia.’ I just love the unusual, spiky petals of this flower and knew it would make a fabulous statement rug as soon as I photographed it - which is exactly what this design is, not for the faint-hearted! I also have another Dahlia-inspired rug design which you can see here - that one was inspired by a type of Dahlia called the ‘Pompom and Ball Dahlia’ (what a name!).

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urchin - ocean-inspired intricate dot pattern round rug

I have long had a fascination with all sea creatures great and small, and sea urchins are no exception - I just love the intricate dot pattern you can see on their shells when the spines have fallen off. Once I realized a sea urchin shell design would make a great round rug, well, frankly I couldn’t believe I hadn’t thought of it before! Sea urchin shells come in a variety of colours - purples, browns, whites, blues - and the Urchin round rug is no exception. With five standard colourways and the possibility of countless other bespoke designs, there is a colour for you for you whether you want a statement rug or a neutral backdrop to your decor.

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geode - bullseye pattern geometric round rug

A modified version of an old wallpaper design, the new Geode round rug is inspired by the striking concentric circles of a geode - which is a hollow space inside a rock that contains mineral crystals in a dazzling array of colours. The variety of colours and patterns observed in geodes is mind-boggling at times. I came across some great examples at the Natural History Museum in London that I photographed some time ago, which led to the creation of this rug. The striking bullseye pattern with an irregular, organic twist makes for a very versatile round rug that looks great in both large and small sizes.

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You can see all of the colourways of the designs above as well as more round of my round rug designs here

posted on 2017 / 10 / 26

thank you for visiting me at the london design fair

What a week! It was such an honour to exhibit alongside so many talented designers at the London Design Fair last week, not just from the UK but from all around the world. Thank you to everyone who stopped to say hello - it was a pleasure to meet so many new faces and I look forward to working with you in the future.

For those of you that couldn’t make it this time, here are some photos of the display - I was really pleased with how it all came together!

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The Pond Life Round rug and Cultivate runner definitely stole the show. It seems many people are struggling to find decent round rugs and runners, so expect more of those from me in the coming months. Everyone also really loved the grooved finish that I had chosen for the Pond Life round rug on display. 

The variety and calibre of design on display was almost overwhelming at times - the show has really grown over the past few years. It was hard to find time to have a proper look around as I didn’t want to be away from my stand for too long, but here are some of my top picks that I spotted on my brief breaks from stand duty:

ruiqi dai

These bold ceramics from Ruiqi Dai were just stunning - such beautiful colour combinations and a refreshing change from white or patterned ceramic pieces which we have all grown accustomed to seeing.

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blankture

I only spotted these shadow casters from Blankture just as the show was closing, and I’m very glad I did. You put them above the bulb on a lighting pendant to create beautiful shadows in your space. I love the way they use organic, abstract forms as inspiration for beautiful patterns - much like my rugs.

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my friend paco

Can you guess which of these quirky cushions from My Friend Paco was my favourite? Obviously the grumpy cat! But I really liked them all as they were refreshingly different from all the geometric textile patterns on display, and thus more memorable. These guys were exhibiting quite close to me so I could be amused by the grumpy cat all day long.

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yuta segawa

Yuta Segawa’s display of miniature ceramic pots in a rainbow of colours was really intriguing. I could see a row of these looking beautiful lined up on a sunny windowsill, perhaps with a few little plants coming out of them as well?

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refunk'd

Fortunately I didn’t have to go very far to see this gorgeous industrial furniture as Refunk’d was the stand right next to me. Ursh creates all her furniture in her workshop near the Lake District, which is one of my favourite places. Her pieces all had a distinct personality and I could also see them being very usable in many different types of spaces.

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Until next time! If you missed me this time, remember to sign up to my newsletter so you can be the first to know where and when I will be exhibiting again.

posted on 2017 / 09 / 28

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